I love talking to current and prospective customers. I love to hear about their business, their networks, what's changed, what's working, and what things could be improved.
Nearly 60 carriers deploy TeleLink, yet no two have deployed the application in exactly the same way. This leads me to describe TeleLink as a mediation and usage analytics platform rather than a monolithic tool. The following five use cases illustrate how flexible that platform really is.
Mediation
Mediation addresses billing data processing. Companies like Armstrong Telephone, United Wireless, and MTPCS leverage TeleLink to accept multiple data formats and deliver standardized outputs to billing systems. For carriers dealing with records from a variety of switch vendors or interconnection partners, this normalization capability alone is enormously valuable.
Usage Analytics
TeleLink enables carriers to standardize and enrich data with industry reference information and generate reports on call details, quality metrics, and network utilization across departments. Finance, engineering, and operations teams all draw on the same data for their respective purposes.
Routing Assurance
This functionality emerged from direct customer requests. TeleLink extracts rate decks from multiple carriers for real-time rating and route optimization analysis, helping organizations evaluate costs and validate invoices. For carriers with complex routing arrangements, the ability to model "what if" scenarios in real time is a significant operational advantage.
Regulatory Compliance
TeleLink supports subpoena responses and FCC Rural Call Completion reporting requirements across various carriers. As regulatory demands on carriers continue to grow, having a system that can quickly produce compliant records and reports is increasingly important.
Risk Management
The newest enhancement to the platform identifies problematic call patterns, including robo-calling and toll-free traffic pumping. This capability sits at the intersection of usage analytics and fraud management, giving carriers a broader view of potentially costly activity on their networks.
Whether you are a prospective customer exploring what TeleLink could do for your organization, or a current customer wondering if there are use cases you haven't yet explored, I'd encourage you to reach out. Chances are there's more to discover.
About the Author — David West is Executive Vice President of Equinox Information Systems. To learn more about Equinox, visit equinoxis.com or call (615) 612-1200.