Last week, Equinox attended the Telecom Exchange (TEX) event in New York City at Cipriani Wall Street. The company recognized that this location offered proximity to several existing customers, creating an opportunity to combine event participation with customer facility visits — hence the title of this post.
The phrase "killing two birds with one stone" is one we use all the time without thinking much about it. Its practical meaning is clear enough: accomplishing more with fewer resources, increasing efficiency in the process. Interestingly, the term traces back to Greek mythology, where Daedalus uses a stone to strike one bird and ricochet it into another, enabling him and his son Icarus to escape captivity. Whether or not the etymology holds, the sentiment is one we fully embrace at Equinox — why travel to New York for one purpose when you can make it count twice?
Sales Engineer Matt Lowe reported back that "the time spent in New York last week was very fruitful on multiple levels." The team visited three customer offices while in the city — BCM One, PressONE, and Transbeam — putting faces to the names and email addresses they'd been working with remotely.
Equinox plans to continue this approach: combining industry events with customer facility visits wherever geography makes it practical. We've found these in-person visits to be among the most rewarding interactions we have, and we look forward to doing more of them with additional customers in the months ahead.
About the Author — Amy Oldham manages corporate communications, technical documentation, customer publications, newsletters, email campaigns, and social media for Equinox Information Systems. To learn more, visit equinoxis.com or call (615) 612-1200.