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David West
September 12, 2019
Like everyone over the age of 40, my life as a consumer has had two distinct eras — the first in which every purchase required interaction with at least one person at a store (or a phone conversation with an employee of a mail order catalog) and the second in which shopping is a completely solo activity that only involves interacting with a device.
As an introvert who is a big fan of efficiency, there is a lot I like about this new era. However, there is at least one thing about the old that I miss: a friendly clerk greeting me with “how can I help you?” When you are not sure what you are looking for or you are trying to solve a problem but don’t know the best solution, there is nothing better than finding someone who really knows what they are talking about and wants to help.
Here at Equinox we work hard to be the telecom software equivalent of the friendly clerk at the local hardware store. Every year customers come to us with unique problems or confounding challenges. Sometimes the solution is easy and addressed using one of our existing solutions with no modifications. Other times, solving the problem requires more work, which is where we really excel.
One of the most remarkable things about Equinox is that the average tenure on our development staff is 20 years. That is not just 20 years writing software, that’s 20 years writing software at Equinox. There are few other vendors that bring that level of experience and expertise to the table. And happily, this group enjoys a challenge as much as they love making customers happy.
So, when I ask someone “how can I help you?” and their response is to describe some unique pain point or challenge, my job is to get them together with our team. Those conversions always include us asking a lot of questions, drawing a few pictures, and spending a lot of time listening.
Some of the recent projects spawned from these conversations include:
Are you struggling with stopping toll-fraud? Is your mediation system held together with barbwire and bubblegum? Are your customers asking for access to more data? Are there questions you cannot answer about your usage and your network?
Give us a call. We’re here to help!
David West is Executive Vice President of Equinox Information Systems. David oversees the company’s sales and marketing team, develops the company’s long-term strategic plan, and works directly with the company’s hundreds of customers across the United States, Europe, Australia, and Asia. When he is not making sales calls or updating spreadsheets, he enjoys spending time with his family, playing basketball, and serving his community through his efforts at St. Bartholomew's Church and One Voice Nashville. To learn more about Equinox, its products, and the people who power them, visit www.equinoxis.com or call (615) 612-1200.
